Mothers Day is Made Very Special in Latin America and the Caribbean.
In Latin America and the Caribbean Mothers Day is a very special day on the calendar. It provides an opportunity for FINCA to sincerely connect with clients and reinforce our values in a tangible way.
Every mother hopes to provide good meals for her family. Doing so easily might be just a dream for the very poor. FINCA Nicaragua made this dream come true for 16 mothers. The Mother’s Day competition offered new clients and clients-in-good-standing the chance to enter to win a gas stove complete with gas tank. One per branch. This campaign created a lot of excitement and won many hearts. The vendor who sold the 16 stoves donated another for FINCA’s staff. FINCA Nicaragua created a delightful competition to win this stove They solicited FINCA Mothers’ personal stories, the most compelling of which were collected into an electronically shared document that was voted on via Survey Monkey. The most appealing mothers story won the donated stove.
FINCA Guatemala goes “all out” to delight mothers on their special day. Every branch hung the poster at right to wish all mothers, clients and employees alike, a Happy Mothers Day. A celebration was held in each of the branches and cake was enjoyed by all. FINCA’s staff arranged games and prizes for contestants and each branch raffled a coveted prize. Staff even put on a talent show for the entertainment pleasure of their clients. Each branch reports that these festive occasions are enjoyed by participating clients and develop deep customer loyalty .
FINCA Haiti celebrates Mothers who visit a branch by giving them the gift of a FINCA bag, modeled at left by a happy mother. Branch Managers report that clients truly appreciate this gesture.
In EL Salvador, FINCA’s staff do a spectacular job of decorating branches to make clients feel special and valued on Mothers day. All mothers, staff and clients, receive a rose on Mothers Day.